Custom Furniture

Custom Furniture


I have a Custom furniture business , How can i get more clients?

We do any type of style, from contemporary to traditional, 100% solid wood, great quality, should i publish in any magazine? newspaper?

My husband made custom furniture for years in LA where we owned an interior design firm for 30 years. I strongly suggest you hook up with an interior designer who will literally sell your work for you. You will have to work out the financial details, but if you have several that you work with, you will keep very busy.

Call them and make appointments to show them your portfolio and examples of your construction. If you can, get the CID or ASID members guides (used to be around $60 each). That will tell you their specialties and that way you can design your portfolio to their needs (i.e. residential, commercial, residential, contemporary, eclectic, etc.)

Also, it might be worth it to take a booth at some of the design shows in your area. Ask some of the designers which ones in your area are worthwhile and derive the most benefit and why.

If you do decide to advertise, be particular and spend your money wisely. Here in San Diego, custom furniture businesses advertise in the San Diego Home & Garden Magazine with success, but the LA one is a real dud and doesn't generate enough business to justify the costs.

You might also explore on-line advertising with yahoo or google if logistics allow. In addition, try contacting the producers of some of the design shows through DIY, HGTV, TLC and discovery to offer your services. We did some gratis work for a TV talk show set by using our sources for floor sample furniture which generated business for us and our sources.

Be creative, persistant and think out of the box. You will be surprised at where your business can come from!